The origens of this company are linked to 3 persons: Mr. Estanis and Toni Soler (former enduro and motocross riders with a wide experience in the sport event management) and Mr. Joan Pallarès (owner of the popular Hotel Can Boix de Peramola). In 1992 they decide to create this company specialized in the development and training related to offroad driving naming it SIP Outdoor Activities SL.
The Offroad company SIP Outdoor Activities is founded by 3 different experts in the motor events, as a driving courses technical centre.
The first stone of the area is laid at the kilometre point 134 on the road C-14. This project will become the future Bassella Service Area.
The Bassella service area is composed by the main offices of baSSella experiences, the fast food restaurant Pans&Company, the Bassella Motorcycle Museum and the Repsol petrol station.
SIP Outdoor Activities initiates the contacts with relevant positions within German automotive companies, in charge of the development of new Offroad vehicles.
Mr. Toni Soler, founder and Director of SIP Outdoor Activities, as well as one of the key figures during the creation of this company, dies during a fatal car accident.
A project would finally become reality. The main building of the Bassella Service Area, with the Motorcycle Museum and the fastfood restaurant Pans&Company opens its doors to the public.
After several years secretly carrying out its development in baSSella experiences' facilities, in 2002 the extraordinary Volkswagen Touareg makes its debut with an international press presentation in the same place where it was designed and improved. At the very same place where it was created.
That was just the beginning of a commercial relationship with Volkswagen that has lasted until today.
After several years working in the automotive sector around the world, Mr. Pau Soler, son of one of the founders, starts a new era in this family-owned company.
Creation of Club Sip Sport, a motorcycle and automobile sports affiliated entity, with the aim of organizing competitions:
Tiene lugar la primera edición de Bassella Offroad School: Las colonias de enduro en verano de baSSella experiences para niños y jóvenes amantes del enduro, que se ha consolidado y cuelga el cartel de completo cada año.
First edition of the emblematic enduro race Bassella Race 1.
After 10 editions of the popular race Memorial Toni Soler, comes out a new successful race called BR1.
Carretera C-14, km. 134
(Lleida / Spain)
GPS: 42.005896, 1.293774